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Why Video Content is a Must-Have for Your Next Campaign

Updated: Feb 24, 2023

Are you looking to increase engagement on your Digital Marketing Campaigns? Use video content! Video content tends to perform better on social media because it captures a viewer's attention for a longer period of time. For example, tweets with a video included can see 10 times more engagement, and Instagram Reels are currently one of the best growth hacks on Instagram.

Don't believe us yet?

Video has become an essential element of successful paid advertising campaigns, with 95% of B2C buyers saying that video helps them make purchase decisions. Social media Marketing platforms often give a boost to new video-related features to encourage adoption. As a result, video is a hot topic in the world of paid advertising.

If you're looking to get ahead of the curve in 2023, here are some video trends to watch out for:

Video-content will continue to grow in popularity across all platforms

Videos allow you to connect with your audience in real-time, increasing the chances of viewer engagement and conversion. When it comes to SEO, videos can also help boost your rankings by keeping visitors on your website for longer periods of time.

Short-form video will dominate Social Media Marketing

With the rise of platforms like TikTok, shorter and cut-to-the-chase videos are more popular than ever. You can create compelling, attention-grabbing videos in under a minute that will have an advantage on social media. Did you know that you can connect your TikTok account to Adcredo's platform today? To maximize the SEO benefits of short-form video, be sure to include relevant keywords in your titles and descriptions. Get the best possible ROI on your video content without having to constantly update your own best practices for each individual platform by using Adcredo.

Video campaigns will become more widespread

Video campaigns allow you to customize, and create targeted content for your audiences. This can be a highly effective way to drive conversions. To optimize your videos for SEO, be sure to include targeted keywords and ensure that your video content is relevant to your audience.

Learn more about our platform here.

Cracking the Code: The Ultimate Guide to Video Formatting Across Platforms

Ensure that the video is optimized for each platform’s aspect ratio and file size for best results.

🤳 Facebook Feed Video

Recommended size: 1280 by 720 pixels for Landscape and Portrait

Minimum width: 1200 pixels

Supported aspect ratios: 16:9 (horizontal), 9:16 (full portrait)

Recommended specs: Videos should also utilize H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Your videos can be as long as 240 minutes, as large as 4GB large, and have a maximum frame rate of 30fps.

🤳 Facebook Stories

Recommended size: 1080 by 1920 pixels

Aspect Ratio: 1.91 to 9:16, with colored gradient bars above and below videos that are under 9:16

Minimum size, square video: 600 by 600 pixels (1:1 aspect ratio)

Recommended specs: .MP4 or .MOV format.

💐 Instagram in-feed video

Landscape video: 1920 by 1080 pixels (16:9 aspect ratio)

Square video: 1080 by 1080 pixels (1:1 aspect ratio)

Vertical video: 1080 by 1350 pixels (4:5 aspect ratio)

Recommended specs: .MP4 or .MOV format. See the complete list of file formats. The maximum file size is 4GB, maximum length 60 seconds, maximum frame rate 60fps. Your video should not exceed 4GB in size, must be within ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

💐 Instagram Stories Video Ads

Recommended size: 1080 by 1080 pixels

Supported aspect ratios: 9:16

Recommended specs: .MP4 or .MOV format, maximum length 15 seconds for organic, and 2 minutes for IG Story Ads, maximum file size 4GB.

💐 Instagram Reels

Allowed duration: 3 seconds – 15 minutes

Supported aspect ratios: 0.01:1-10:1 (9:16 recommended)

Recommended specs: .MP4 or .MOV format, the maximum file size is 4GB, allowed frame rate 23-60fps, allowed maximum bitrate 5Mbps.

💐 Twitter landscape videos

Recommended size: 1280 by 720 pixels

Supported aspect ratios: 16:9

Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length.

👻 Snapchat Single video ads:

Recommended size: 1080 by 1920 pixels (9:16 aspect ratio)

Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 10 seconds long, maximum file size 32MB

👻 Snapchat Long-Form Video Ads

Recommended size: 1080 by 1920 pixels

Supported aspect ratios: 9:16 or 16:9

Recommended specs: .MP4 or MOV, video length is 3 to 180 seconds, maximum file size 1GB

Maximum size: 1080p (1440 x 1080; wide 1920 x 1080)

Minimum size: 360p (480 x 360; wide 640 x 360)

Aspect ratios: Video ads created with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.

Recommended specs: .MP4, File size between 75 KB and 200 MB, maximum 30 minutes long, maximum frame rate 30fps

Minimum size: 240p

Recommended size:

Square videos: 600 by 600 pixels (1:1 aspect ratio)

Vertical videos: 600 by 900 pixels (9:16 aspect ratio)

Recommended specs: .MP4 or .MOV, maximum file size 2GB, maximum length 30 minutes, maximum frame rate 25fps

Ascpect ratios: The recommended aspect ratio is 9:16, 1:1, or 16:9.

Specs for the ad video: Resolution options include 720 x 1280 px, 640 x 640 px, and 1280 x 720 px. You can use MP4, MPEG, MOV, or AVI files in your ads. Video duration should be between 5 and 16 seconds. The video file size should be less than 500 MB.

Specs for the ad display image:

  • The prescribed aspect ratio is 1:1.

  • File size is less than 50 KB.

  • File type should be PNG, JPEG, or JPG.

Adcredos platform is the one-stop-shop for all your paid video campaigns needs. By centralizing all your social media platforms in one place, Adcredo streamlines the advertising process, allowing you to focus on creating high-quality video content. With Adcredo's self-service platform, you can create high-performance advertising for the most popular search and social platforms with just one campaign, optimizing for the platform that works best for you.

Using video campaigns across multiple platforms can benefit your brand in several ways:

  1. Increased reach: By using multiple platforms, you can reach a wider audience, expanding the potential for leads and conversions.

  2. Better targeting: Each platform has its own unique audience and targeting options, allowing you to reach the right people with your video content.

  3. Improved ROI: By centralizing your campaigns and optimizing your video content, you can maximize the impact of your paid advertising budget.

  4. Increased engagement: Video content has been shown to increase engagement compared to other formats, helping you to build a more meaningful relationship with your audience.

In conclusion, video is the future of paid advertising, and Adcredo is here to help you take advantage of this trend. By optimizing your video content and utilizing multiple platforms, you can set your brand up for success and achieve better results with your paid campaigns.

How does Adcredo work?

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Start your 30-days free trial now. Keep your focus on the content. The Adcredo platform architecture is built on top of the largest Search and Social Media platforms with machine learning at its core.


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