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Adcredo Software as a Service - Terms and Conditions



For purposes of these Terms and Conditions, the terms below shall have the meanings defined below. 

1.1 “Client Content” means any data, information, trademarks, logos, files, images, text or other content that may be provided by Client or its authorized users for use in conjunction with the Services. The Client Content used in conjunction with the Services is stored and maintained in along with Other Platforms (defined in Section 1.6). 

1.2 “License Fee” means the fee stated in the Agreement 

1.3 “SaaS Term” means the period during which the Agreement, Services and access to the Services will be provided by Adcredo to Client. 

1.4 “Services” means the Adcredo Software as a Service offering that is based on Adcredo’s proprietary software and provisioned as a service by Adcredo. It can be used to support various different use cases in the area of digital advertising deliveries and reportings, the hosting, maintenance, support and other services provided by Adcredo pursuant to these Terms and Conditions. 

1.5 “User Documentation” means Adcredo user documentation relating to the SaaS. 

1.6 “Other Platforms” means the digital advertising companies and their available platforms that the Servicesare connected to, which includes but not limited to, Google ads, Facebook, Instagram, Linkedin, Twitter, TikTok. These companies and platforms are also shown within the Services and for Client to select if they want to use or not in connection to Client’s own services.

1.7 “Agreement” means the Main Agreement together with all its appendixes.


Adcredo grants to Client, and Client accepts, a non-transferable, non-exclusive license and right to access the Services via the Internet and use the Services and the User Documentation solely for its own projects and only as authorized in the Agreement, for the purpose of enabling its business operations during the SaaS Term. The Services will be managed by Adcredo (as described in Section 3) and accessed and used by Client through the use of the Internet or API. Any other third party reseller of Client needs to have their own account with a valid license. 

Adcredo reserves the right to implement new versions and upgrades of the Services including, but not limited to, changes that effect modifications to the design, operational method, technical specifications, systems, and other functions, etc. of the Services, at any time without prior notice.

Any Client’s employees using the Services accessing Client Content, accessing or using the Services are granted a right to do so. The Customer is aware of and acknowledges that the Client is fully liable for the users to whom the Client affords access to the Services


Adcredo will provide Client with secure access to the latest supported version of the Services via the Internet from the hosting facility Adcredo has chosen to use for the Service (the “Hosting Site”) on a 24x7 basis, excludings scheduled downtime and scheduled on-going maintenance as required and scheduled in advance by Adcredo.


Adcredo reserves the right to implement new versions and upgrades of the Services including, but not limited to, changes that effect modifications to the design, operational method, technical specifications, systems, and other functions, etc. of the Services, at any time without prior notice.

Any Client’s employees using the Services accessing Client Content, accessing or using the Services are granted a right to do so. The Customer is aware of and acknowledges that the Client is fully liable for the users to whom the Client affords access to the Services. 

By accessing and using the Service provisioned,

Client will: 

• comply with applicable laws 

• comply with any codes of conduct or other notices provided by Adcredo; 

• keep its password/s and other authentication details secret; 

• promptly notify Adcredo if it learns of a security breach or unauthorized access related to the Service. 

Client may not: 

• use the Service in any way that harms Adcredo or its Affiliates, resellers, distributors and/or vendors (collectively, the “Adcredo parties”), or any clients of a Adcredo party or the Services or other users of the Services; 

• engage in, facilitate, or further unlawful conduct; 

• damage, disable, overburden or impair the Services (or the networks connected to the Services) or interfere with anyone’s use and enjoyment of the Services; 

• resell, sub-license or redistribute the Services, or any part of the Services, unless Client has a contract with Adcredo that permits it to do so; 

• use any unauthorized automated process or service to access and/or use the Services, however, periodic automated access to the Services for report creation or scheduling is permitted; 

• use any unauthorized means to modify or reroute, or attempt to modify or reroute, the Services or work around any of the technical limitations in the Services; 

• modify, create derivative works from, reverse engineer, decompile or disassemble or otherwise attempt to discover any trade secret contained in the Service or in any technology, or system used by Adcredo in connection with providing the Services, except and only to the extent that applicable law expressly permits Client to do so despite this limitation; 

• copy any ideas, features, functions or graphics of the Services. 


In order to access and use the Services, Client shall pay a “License Fee” agreed together with the Client and during the SaaS Term. If License Fees are not paid in accordance with the provisions hereof and any additional terms of payment communicated to Client by Adcredo, all further access to the Service could be blocked without notice. 

In consideration of the provision of any other services provided by Adcredo to Client, Client shall pay additional fees based on Adcredo then current Service fees. 

Adcredo shall send to Client an invoice in respect of the License Fee and any extension fees at the last day of each month unless specified differently in under the Main Agreement. All invoices are payable within the terms specified in the invoice by Adcredo after the date thereof unless otherwise agreed in writing



6.1 Term period 

The SaaS Term will commence when Adcredo makes the SaaS available to the Client via the Internet as contemplated by the Agreement. Except as stated otherwise in the Agreement, it will automatically renew for successive terms of one (1) year, unless either party gives the other written notice that it does not wish to renew at least ninety (90) days before the date on which the Agreement is due to renewal.


6.2 Termination for Breach 

Notwithstanding Section 6.1, either Client or Adcredo may terminate the Agreement As a result of a material breach of these Terms and Conditions by the other party, if (a) such party provides written notification to the other party of the material breach, and (b) such material breach is not resolved within thirty (30) days of notification, or, in the case of a failure to pay fees in a timely manner by Client after a ten (10) day late payment period. For purposes of this Section, a material breach by Adcredo includes a failure to provide at least 98% availability in three (3) consecutive calendar months. If a breach described in the preceding sentence occurs, Client shall have the right to terminate the contract with immediate effect. 

6.3 Effect of Termination 

In the event the Agreement is terminated by Adcredo as a result of a material breach by Client prior to the completion of the SaaS Term, Client shall pay Adcredo the remaining balance of License Fees owed in connection to the agreed SaaS Term. Both parties acknowledge that this payment represents a reasonable estimate of Adcredo’s damages in the event of an early termination. In the event of termination of the Agreement for any reason, Client’s access and use of the Services shall cease immediately, and the provisions of Sections 12, 15, 16, 17 and 19  shall survive. 


Adcredo and/or its hosting partners may perform system maintenance and Adcredo will announce upgrades and all planned outages in advance. 


Adcredo targets to provide 99.8% “availability” to the Services during the SaaS Term, calculated on a monthly basis. For purposes of these Terms and Conditions, “availability” exists unless the Services are not accessible to Client due to (i) a hardware failure of the server at the hosting site, or (ii) a connection failure between the server/s hosting the Services and the closest Internet router, in to each case excluding Maintenance Windows defined above. Possible software bugs, errors or other problems are not relevant to availability and are addressed under Section 11 below. 


Adcredo will provide Technical support via e-mail, online channel and phone, with an average five (5) support requests per month (excluding requests directly related to the Software bugs) to Client during the SaaS Term. Technical support services are provided during business days and hours, excluding national holidays of Sweden. The first reply is provided within two (2) business days, and resolution of reproducible bugs shall be according to severity categorization below. 

Adcredo will categorize support request as follows:

Urgent priority issues 

Failures such as; Software aborts, not able to get any functionality from the Service. An example of urgent priority issue are: Client not being able to access important platform features or create any types of campaigns. 

Maximum 24-hours for remedy; action will be started immediately and continued uninterruptedly until the initial remedy for the failure is ready. 

High priority issues 

Issues such as; Services  not fully functioning as it should. Example of high priority issue: Only parts of the campaign configuration are being applied to a specific type of ad sets for a specific platform. 

Maximum 5 business days for remedy

Medium priority issues 

Minor Services issue or very annoying UX functionality or similar. An example of medium: User journeys are being affected by a drop down menu that fills very little functionality but are still mandatory to fill in before being able to save as drafted campaigns. 

Next regularly scheduled release for remedy 

Low priority issues & feature requests 

Prioritized based on individual issues and feature requests.  

May be implemented in a future Services release 

Support outside of business hours is only provided for down or mission critical cases. For example: 

•  Unable to access software 

The Client may access Adcredo’s support resources in any of the following ways:

• e-mail: 

• Tel: your dedicated account manager at Adcredo 

Adcredo Support will assist the Client with the following types of issues: 

• Problems with or questions about the operation of Services 

• Problems between the Servicesand third party data sources such as specified under Section 1.6 “Other Platforms”

• Error messages that occur in the context of the Services



Adcredo will install software updates/upgrades/releases of the Services which are generally made available to the Client of the Services, including patches and/or fixes, as they are made available at no charge during the SaaS Term.


Client is responsible for administering and granting rights to its users and end-clients using a specific authentication form in the Services. Client is also responsible for ensuring that its users and end-clients comply with these Terms and Conditions with respect to use of the Services. Client shall provide connectivity and security to the Internet for its location(s) for purposes of providing adequate access to the Services hosted at the Adcredo Hosting Site. 

Adcredo shall not be responsible for the reliability or continued availability of the communications lines, or the corresponding security configurations, used by Client in accessing the Internet to access the Services.


Client agrees that the Services , and related software and services are proprietary products and services and that all right, title and interest in and to the Services, including all associated intellectual property rights, are and shall at all times vest and remain with Adcredo and its third party licensors. 

The Services  empowering Services software and related Client software modules contain trade secrets and proprietary information owned by Adcredo or its third party licensors and is protected by copyright laws and international trade provisions. Client must treat the Services and related Client software modules like any other copyrighted material and Client may not copy or distribute related Client software modules, electronically or otherwise, for any purpose. 

Client hereby grants to Adcredo a non-exclusive right to use all Client Content as necessary solely for the purposes of provisioning the Services to Client and its authorized users pursuant to these Terms and Conditions. In all usage situations all right, title and interest in and to the Client Content remains with the Client. 


Use of the Services are restricted to use by the specific licensing Client entity only, and only in the context of the Client Content. Client may not reverse engineer, disassemble, decompile or make any attempt to ascertain, derive or obtain the source code of the SaaS related software. 

The Services and Client Content shall not be used for any commercial purpose beyond the functionality offered by the Services. Except as may be permitted in section 4 consistent with Adcredo’s permissions for the Services, the Client hereby agrees, represents and warrants to Adcredo that it will not access or use the Services for any purpose that is unlawful or prohibited by these terms, conditions, and notices. 



14.1 Mutual Warranties 

Each party warrants that (i) it has the right and power to enter into the Agreement, and (ii) it will comply with any applicable laws and regulations pertaining to the Agreement. 


14.2 Adcredo Limited Warranty 

Adcredo warrants that the provisioning of the Services will be performed in a professional and workmanlike manner in accordance with recognized industry standards. 


14.3 Remedies 

If during the Warranty Period the Services fails to comply with the Warranties set forth above, Adcredo’s entire liability and Client’s exclusive remedy will be either a) repair or replacement of the Services , or if in Adcredo’s opinion such repair or replacement is not possible, then b) termination of the Agreement. This limited warranty is void if failure of the Services  has resulted from accident, abuse, misuse or negligence of any kind in the use, handling or operation of the Services, including any use not consistent with the Adcredo documents or training. Adcredo's entire liability and Client’s exclusive remedy for any breach of warranty with respect to the Services Shall be Adcredo repeating the Services performed. 

14.4 Disclaimers

Any written or oral information or representations provided by Adcredo agents, employees, resellers, consultants or service providers with respect to the use or operation of the Services will in no way increase the scope of Adcredo’s warranty. Adcredo and its suppliers exercise no control whatsoever over the content of the information passing through their systems. Client and users must exercise their own due diligence before distributing and/or relying on information available on the Internet, and must determine that they have all necessary rights to copy, publish, or otherwise distribute such information under copyright and other applicable laws. 

Adcredo does not and cannot warrant the performance or results obtained by Client in using the Services or related Client software, or that the Services or related Client software will meet Client’s requirements or that the provisioning of the SaaS or related services will be uninterrupted or error free. Except for the warranties set forth above, Adcredo expressly disclaims all other representations or warranties, whether express, implied, or statutory (by any territory or jurisdiction) to the extent permitted by law, and further Adcredo expressly excludes any warranty of noninfringement, title, fitness for a particular purpose, or merchantability to the extent permitted by law. 


15.1 Definition 

The term “Confidential Information” shall mean: (i) any and all information which is disclosed by either party (“Owner”) to the other (“Recipient”) verbally, electronically, visually, or in a written or other tangible form which is either identified or should be reasonably understood to be confidential or proprietary; and (ii) the terms, including without limitation, the pricing, of the Services and any proposals or other documents that preceded the Agreement. 

Confidential Information may include, but not be limited to, personal information (individual name, address, contact information), organization, trade secrets, computer programs, software, documentation, formulas, data, inventions, techniques, marketing plans, strategies, forecasts, client lists, employee information, financial information, confidential information concerning any of Owner’s past, current or future plans and initiatives, and confidential information concerning Owner’s business or organization, as Owner has conducted it or as Owner may conduct it in the future. In addition, Confidential Information may include information concerning any of Owner’s past, current, or possible future products or methods, including information about Owner’s research, development, engineering, purchasing, manufacturing, accounting, marketing, selling, leasing, and/or software (including third party software). 

15.2 Treatment of Confidential Information 

Owner’s Confidential Information shall be treated as strictly confidential by Recipient and shall not be disclosed by Recipient to any third party except to those third parties operating under non- disclosure provisions no less restrictive than in this Section and who have a justified business “need to know”. Client shall protect the deliverables resulting from Services with the same degree of care. The Agreement impose no obligation upon the parties with respect to Confidential Information which either party can establish by legally sufficient evidence: (a) was in the possession of, or was rightfully known by the Recipient without an obligation to maintain its confidentiality prior to receipt from Owner; (b) is or becomes generally known to the public without violation of the Agreement; (c) is obtained by Recipient in good faith from a third party having the right to disclose it without an obligation of confidentiality; (d) is independently developed by Recipient without the participation of individuals who have had access to the Confidential Information; or (e) is required to be disclosed by court order or applicable law, provided notice is promptly given to the Owner and provided further that diligent efforts are undertaken to limit disclosure. 


15.3 Rights and Duties 

The Recipient shall not obtain, by virtue of these Terms and Conditions, any rights, title, or interest in any Confidential Information of the Owner. Within fifteen (15) days after termination of the Agreement all copies of Confidential Information in any form, including partial copies, have been destroyed, returned, or used solely as the Owner so directs. 


15.4 Publicity 

Notwithstanding this Section 15 (“Confidentiality”), no prior written approval is required by Adcredo to reference Client as a customer as part of its own sales and marketing activities.

15.5 Survival 

The terms of this Section 15 shall survive termination of the Agreement. 



Adcredo maximum liability for any action arising under the Agreement , regardless of the form of action and whether in tort, contract or other form of liability, under all circumstances be limited to direct losses in an amount corresponding to the agreed fees paid by the Client for the Services during the period of twelve (12) months immediately prior to the breach of contract that entitles the Client to damages. In no event shall Adcredo be liable for indirect, special, incidental, or consequential damages of any kind, including without limitation, lost data, lost profits, opportunities or contributions, loss of use, good will, business interruption, cost of cover, or other pecuniary or non- pecuniary loss, however arising, even if Adcredo has been advised of the possibility of such damages. Adcredo shall have no liability or responsibility in the event of any loss or interruption in access to the Services or related Client software due to causes beyond its reasonable control or foreseeability, such as loss, interruption or failure of digital transmissions and links, internet slowdown or failures. The parties agree to the allocation of risk set forth herein. 



Except for Client’s obligation to pay Adcredo, neither party shall be liable for any failure to perform its obligations under the Agreement if prevented from doing so by a cause or causes beyond its control, including without limitation, failure of suppliers to perform, fire, floods, storms, epidemic or quarantine restrictions, earthquakes, riots or civil commotion, strikes, war, and restraints of government freight or other embargoes, weather conditions or any failures by Adcredo’s subcontractors or suppliers. 



All notices or other communications referenced under the Agreement shall be made in writing and sent to or post address mentioned at All notices shall be deemed given to the other party if delivered receipt confirmed using one of the following methods: registered or certified first class mail, postage prepaid; recognized courier delivery; or electronic mail. 


The Agreement shall be governed by the laws of Sweden.. 

Any dispute, controversy or claim arising out of or in connection with this Agreement, or the breach, termination or invalidity thereof, shall be finally settled by arbitration administered at the Arbitration Institute of the Stockholm Chamber of Commerce (SCC Institute).

Where the amount in dispute does not exceed SEK 500,000 the SCC Institute's Rules for Expedited Arbitrations shall apply. 

Where the amount in dispute exceeds SEK 500,000 the Rules of the SCC Institute shall apply. Where the amount in dispute exceeds SEK 500,000 but not SEK 1,000,000, the Arbitral Tribunal shall be composed of a sole arbitrator. Where the amount in dispute exceeds SEK 1,000,000 the Arbitral Tribunal shall be composed of three arbitrators. 

The amount in dispute includes the Claimant's claims in the Request for Arbitration and any counterclaims in the Respondent's reply to the Request for Arbitration

Any decision in arbitration shall be final and binding upon the parties. Notwithstanding the above, Adcredo may sue in any court for infringement of its proprietary or intellectual property rights and overdue license or other fees. 


Except as otherwise specifically stated herein, remedies shall be cumulative and there shall be no obligation to exercise a particular remedy. If any provision of these Terms and Conditions are held to be unenforceable, the other provisions shall nevertheless remain in full force and effect. The failure by either party to enforce any rights granted hereunder or to take action against the other party in the event of any breach of these Terms and Conditions will not be deemed a waiver by that party as to the subsequent enforcement of rights or subsequent actions in the event of future breaches. These Agreement & Terms and Conditions set forth the entire agreement between the parties with respect to the subject matter hereof and all other agreements, representations, communications and understandings, both oral and written, are superseded hereby. 

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