Privacy Policy
Adcredo Privacy and Cookie Notice
This Privacy Notice outlines how Adcredo AB (“Adcredo,” “we,” “us,” or “our”) processes your personal data, your rights as a data subject, and how you may contact us. This notice applies to our interactions with website visitors, trial users, customers, and other individuals we engage with in the course of our operations.
1. Personal Data We Collect and Use
1.1 Website Visitors and Demo Requests When visiting our website or submitting a request (e.g., to book a demo), we may collect: - IP address - Cookie data (see section 8) - Interaction data (e.g., page views, clicks) - Contact information (e.g., email address) if submitted through a form
Purposes: - To deliver requested content or services - To monitor, improve, and secure our website - To support communication and marketing
1.2 Platform Users (Trial and Paid)
If you use our SaaS platform, we collect: - Name and contact details - Login credentials and user behavior - Communication history - Support queries and interaction logs
Purposes: - Service delivery and account management - Platform optimization and user experience - Support and customer success follow-up
1.3 General Communication
If you interact with us (e.g., via email or contact forms), we may process: - Your name and contact details - Message content and communication records
Purposes: - To fulfill your request or respond to your inquiry - To evaluate potential interest in our services
1.4 AI and Process Automation
We may use AI-based features to: - Enhance support quality and response time - Automate data classification or customer flows
All such processing is limited, controlled, and complies with GDPR. We do not use AI for profiling or automated decision-making with legal effects.
1.5 User Stories and Testimonials
If you consent to share your Adcredo experience, we may process: - Name, company, image, and testimonial content
Purpose: - Publishing across marketing materials and channels
2. Data from Third Parties
We may receive your business contact information from partners or public sources (e.g., LinkedIn) where it is lawful to do so. We process this data to: - Determine if your company is a potential customer - Communicate with you about relevant services
3. Legal Basis for Processing
Our processing is based on: - Contractual necessity (e.g., to deliver services) - Legitimate interest (e.g., improving services, limited outreach) - Legal obligations (e.g., accounting, security) - Consent (e.g., for cookies or marketing where required)
4. Retention Period
We retain data only as long as necessary for the relevant purpose or as required by applicable law. We follow established routines for data minimization and deletion.
5. Data Sharing
We may share your personal data with: - Adcredo-approved service providers (e.g., HubSpot, hosting, analytics) - Legal advisors, authorities, or courts where legally necessary - Within Adcredo group (if applicable)
Where data is transferred outside the EU/EEA, we ensure appropriate safeguards such as Standard Contractual Clauses.
6. Security
We implement technical and organizational measures to ensure data protection, including: - Access restrictions - Encryption - Logging and monitoring - Staff training
7. External Links
Our services may link to third-party websites. We are not responsible for their privacy practices and recommend you review their privacy notices separately.
8. Cookies
8.1 Scope of Use
This section applies to cookies and related technologies (e.g., local storage, tracking pixels) that collect or store data on your device.
8.2 What Are Cookies?
Cookies are small text files stored on your device when visiting a website. They help recognize returning users and remember settings or usage patterns.
We use both session cookies (expire when the browser closes) and persistent cookies (remain for a defined period).
8.3 Our Cookie Use
|
Platform / Vendor |
Purpose(s) / Use Cases |
Typical Cookie Duration(s) |
|
Adcredo |
Consent management, site settings, login, preferences |
Session / up to 1 year |
|
Google Analytics 4 |
Traffic analytics, user behavior, reporting |
Event data: 2 months; user data: up to 14 months |
|
HubSpot |
Visitor tracking, lead forms, session state, chat widget |
30 min / 6 months (e.g., __hstc, hubspotutk) |
|
Meta / Facebook Ads |
Ad delivery, conversion tracking, audience targeting |
fbp: 90 days; others up to ~400 days |
|
Google Tag Manager |
Tag orchestration, analytics / ad cookie management |
_gcl_au: approx. 3 months |
|
|
Insight analytics, ad targeting, button sync |
e.g., bcookie: 1 year; lidc: 1 day; li_sugr: 3 months |
|
Reddit Ads |
Ad profiling, event tracking |
e.g., _rdt_uuid: approx. 3 months |
|
Albacross |
B2B IP tracking, visitor de-anonymization for lead gen |
up to 24 months |
8.4 Consent and Preferences
Non-essential cookies (e.g., analytics) require your consent. You can withdraw or manage preferences via our cookie banner or browser settings.
8.5 Third-Party Cookies
We may embed content from platforms like LinkedIn or YouTube. These platforms may place cookies independently. Please refer to their respective privacy and cookie policies.
8.6 Cookie Settings
You can block cookies in your browser settings. Note: some functionality may be limited without cookies.
9. Children’s Privacy
Our services are not intended for individuals under 13. We do not knowingly collect data from minors.
10. Your Rights
You have rights under GDPR, including: - Access to your data - Correction or deletion - Restriction or objection to processing - Data portability - Withdrawal of consent (where applicable)
To exercise these rights, email privacy@adcredo.com. You may also contact the Swedish Authority for Privacy Protection (IMY).
11. Changes to this Notice
We may update this policy. Changes will be posted on our website with a new effective date.
12. Contact us
Adcredo AB
Ref: Data Protection Officer
Odengatan 40, 11351 Stockholm, Sweden
Email: privacy@adcredo.com