How Adcredo helps Villa Sandudden lower their costs and create effective campaigns
Villa Sandudden is a luxury conference venue located on Ingarö, right outside Stockholm. Carl Klingstedt, founder of Villa Sandudden describes their concept as a conference venue with an
- At home feeling surrounded by a beautiful environment, meaning there are no bars or receptions, but rather luxurious villas where you can stay and hold conferences, visit the spas and the like. I've been running the conference venue for just over two years now, but it is not then I found the place, I actually grew up at the venue, it is my childhood home
In this case study, we explore how Adcredo helped Villa Sandudden optimize their marketing efforts, saving them both time and resources.
Before adopting Adcredo's platform, Villa Sandudden encountered several marketing challenges. One of the biggest challenges was high marketing costs from using a marketing agency, which led to substantial monthly expenses, especially during periods when they wanted to scale back their marketing efforts.
High marketing costs
Lack of transparency
Difficult to track effectiveness of campaigns
They also felt a lack of transparency and struggled to track the effectiveness of their campaigns and measure the return on investment (ROI) and felt like they had minimal control over campaign settings and felt disconnected from the marketing process.
"This platform can be used in all channels, and even I, who was a beginner at first, can use it because it has a simple interface. I got a clear and transparent picture of my business's own marketing. It's not just a platform that works but also one that I could use myself, which is very exciting."
CARL KLINGSTEDT - FOUNDER OF VILLA SANDUDDEN
Adcredo's platform provided Villa Sandudden with a comprehensive solution to address their marketing challenges.
Firstly, our platform empowered them to take control of their advertising budget, allowing them to pause or resume campaigns based on their needs. Adcredo also offers in-depth analytics and reporting tools, enabling Villa Sandudden to understand campaign performance, identify what workers and what should be changed, and make data-driven decisions for future marketing strategies.
Furthermore, Adcredo's intuitive interface allowed them, marketing novices, to create and manage campaigns themselves. The platform's user-friendliness made it accessible for non-experts.
– This platform can be used in all channels, and even I, who was a beginner at first, can use it because it has a simple interface. I got a clear and transparent picture of my business's own marketing. It's not just a platform that works but also one that I could use myself, which is very exciting.
Since adopting Adcredo's platform, Villa Sandudden has experienced tangible improvements in their marketing efforts.
They reduced their marketing expenses while maintaining and improving campaign effectiveness. Villa Sandudden noticed a rise in conversion rates on their website's inquiry forms and even paused their campaigns when they became fully booked.
Further, Carl explained that one of his favorite features is:
-One of my favorite features is keyword search. It gives a clear overview and I am able to see the search terms in an efficient and easy way
When asked if he had any recommendations for a potential customer to Adcredo, Carl offers the following advice to other companies considering Adcredo's platform.
- Ensure your team understands your products and services thoroughly before embarking on marketing campaigns. Leverage Adcredo Across Multiple Businesses: If applicable, consider implementing Adcredo across your company's holdings and portfolio of businesses. It is an efficient way to collect all of your marketing efforts in one unified place.
Brands + Adcredo = a perfect match
Glim Södermark, CEO/Co-Founder, adds that Adcredo's platform was designed to automate time-consuming tasks, enabling clients like Villa Sandudden to concentrate on what truly drives business value. This approach simplifies the marketing process, aligning well with innovative and collaborative businesses, such as Villa Sandudden, that seek comprehensive and self-service solutions for their campaigns.
– At Adcredo, we're committed to simplifying and streamlining the marketing process for businesses like Villa Sandudden. Our platform is designed to empower our clients, enabling them to control costs, optimize campaigns, and achieve tangible results. We're proud to be instrumental in helping Villa Sandudden overcome their marketing challenges and continue their growth.