Don't make "ads", make content!
Updated: Sep 12
In today's highly competitive digital advertising landscape, it's more important than ever to not lose sight of the ultimate goal, which is to achieve results. One way of doing this is by using a multi-platform social strategy. According to a recent survey, 62% of younger consumers (18-25) say that if they follow a brand, or who have seen a TikTok video about the product, they are more likely to purchase it. So why are you still only using facebook ads?!
One of the reasons why TikTok is so powerful is that brands have started to create more user-generated content. Video content, in particular, has become increasingly popular as it allows brands to showcase their products in a creative and engaging way. TikTok has made it easier for its users to create and share short-form video content, and which has leveled the playing field for brands of all sizes. As a result, brands can now leverage user-generated content to reach their target audience and build brand awareness. Learn about the importance of video content here.
TikTok is definitely one of the platforms that has embraced user generated content the most. During 2020, TikTok made a bold call to advertisers and brands to “'Don't Make Ads. Make TikToks”. Here is what their President of Global Business Solutions had to say:
When we invite brands to make TikToks, we're challenging them to transform the way that they connect with their audiences, because we know that it has the power to transform their business," said Blake Chandlee, President of Global Business Solutions at TikTok.
At Adcredo, we strongly encourage you to embrace User Generated Content, taking inspiration from the success of TikTok. In addition to TikTok, we recognize the immense potential across various platforms for creating impactful advertising that captures the essence of user-generated content. Embracing this approach allows you to differentiate yourself and truly engage with your audience.
User-generated content has been proven to be seen as more authentic social proof that a product is worth buying. For example, when a user sees people just like them wearing or using a product, they are more likely to make a purchase. This has interestingly become a way for brands to become their “own influencers”. By encouraging users to create content featuring their products, brands can reach a wider audience and build trust with their customers.
Here are some reasons why you should use User Generated Content:
Social proof: User-generated content serves as more often than not authentic social proof that a product is worth buying. When users see people like themselves using and enjoying a product, they are more likely to make a purchase.
“The authenticity trend”: Consumers today value authenticity over traditional advertising methods. They want to see real people using and reviewing products, rather than polished commercials.
Utilize multi-platform strategies: Don't limit yourself to just one social media platform, such as Facebook ads. Platforms like TikTok, Snapchat, and Twitter offer opportunities to leverage user-generated content effectively. In today's competitive digital advertising landscape, Adcredo helps you create high-performing campaigns on popular search and social platforms. Our platform offers an intuitive interface, unified reporting, and maximizes your ROI. Boost your digital advertising potential with Adcredo. Learn more about our platform here.
Consumers today are not looking for super bowl commercials anymore. Instead, they want authenticity. They want to see real people using, reviewing and enjoying products. By leveraging user-generated content on platforms like TikTok, Snapchat and Facebook, brands can create a more authentic and engaging brand experience for their customers. In addition, by encouraging user-generated content, brands can foster a sense of community and loyalty among their customers. By leveraging user-generated content on TikTok, brands can create a more authentic and engaging brand experience for their customers, which can lead to increased brand awareness, loyalty, and ultimately, sales.
Here are a few tips for creating User Generated Content:
Focus on the product: Avoid using confusing metaphors and artistic videos that don't clearly demonstrate your product when creating User Generated Content. Your audience might struggles to understand them and the feeling of authenticity might be lost. Instead, allow your product to take center stage occasionally.
Provide incentives to encourage user participation: Organize competitions, giveaways, and other activities to motivate people to review your product. Highlight user-generated content to showcase and appreciate your customers' contributions.
Engage with your audience and acknowledge their contributions: Comment, like, and share the user-generated content created by your customers.
Don't forget to ask your customers! Reach out to your customers and inquire if they would be interested in sharing their feedback and experiences with your product.
Follow us on TikTok to try and follow our journey to creating more User Generated Content at @Adcredo