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Your Guide to Snapchat Ads

Snapchat is a popular social media platform known for its creative and engaging features. With a diverse user base, Snapchat offers a unique opportunity for businesses to connect with a younger, tech-savvy audience. Adcredo welcomed Snapchat to our platform this past august 2023. In this guide, we'll explore the different ad objectives on Snapchat and how to effectively use them to enhance your marketing strategy.

Why Advertise on Snapchat?

Snapchat Ads can be a powerful addition to your advertising strategy for various reasons:

  • Snapchat's interactive features, such as AR lenses and filters, allow for highly creative ad campaigns.

  • Snapchat's user base primarily consists of younger individuals, making it ideal for businesses targeting this demographic.

  • Their ad formats enable direct engagement with Snapchatters, encouraging them to interact with your brand and share your ads with their friends.

  • Snapchat offers a range of ad objectives to align with your marketing goals.

  • The platform provides targeting options based on demographics, interests, and behaviors to reach your ideal audience.

How to Get Started with Snapchat Ads

1. Choose Your Campaign Objective:

  • Awareness: Increase awareness of your brand or product among Snapchat users.

  • Drive Traffic To Website: Send Snapchatters directly to your website to explore your products or services.

  • Engagement: Encourage more Snapchatters to engage with your ad through likes, shares, and comments.

  • Video Views: Promote your brand or product through engaging video content.

  • Lead Generation: Generate leads for your business, which may include collecting contact information from potential customers.

  • Website Conversions: Drive specific actions on your website, such as making a purchase or registering for an event.

  • App Installs (Coming soon): Send Snapchatters to the app store to download your mobile app.

2. Different Types of Snapchat Ad Formats:

  • Snap Ads: Full-screen video ads with the option to include interactive elements like attachments or deep links.

  • Collection Ads: Showcase a series of products in a mobile-optimized format to drive shopping.

  • Story Ads: Appear between user-generated stories, providing a seamless and immersive experience.

  • AR Lenses and Filters: Create interactive experiences using augmented reality to engage Snapchatters.

  • Commercials: Longer video ads designed to capture attention and deliver a message.

  • Filters: Allow users to add branded elements to their Snaps, extending your brand's reach.

3. Target Audience with Snapchat Ads:

  • Utilize Snapchat's detailed targeting options, including demographics, interests, and behaviors, to reach your ideal customers.

  • Consider leveraging Snap Audience Match to reach Snapchatters who have interacted with your business outside of Snapchat.

  • Use Lookalike Audiences to find users similar to your existing customers.

  • Regularly analyze and optimize your ad campaigns based on performance metrics and user engagement.

Tips for Success

  • Create visually engaging, mobile-first ad content.

  • Use Snapchat's targeting features to reach specific demographics.

  • Experiment with augmented reality (AR) to engage users.

  • Keep your messaging concise and creative.

  • Monitor campaign performance and adjust your strategy as needed.

Snapchat in Sweden (Source: Svenskarna och Internet 2023)

  • Roughly 4 out of 10 have used Snapchat in 2023, 3 out of 10 have used Snapchat every week, and one in four uses it daily.

  • More women (40%) than men (36%) use Snapchat.

  • People born in the 2000s are at the top in terms of Snapchat usage, followed by those born in the 1990s. Women born in the 1990s are reducing their Snapchat usage in 2023, while their male counterparts of the same age are increasing their usage instead.

  • Additionally, a slightly higher number of individuals born in the 2010s are using Snapchat in 2023, mainly including more boys.

If you could only chose one social media site which is your favourite?
If you could only chose one social media site, Which one is your favourite?

Which social networking sites/social media have you used in the last 12 months?
Which social networking sites/social media have you used in the last 12 months?

Unlock the Full Potential of Your Snapchat Ads with Adcredo

Are you ready to maximize your advertising strategy on Snapchat? Adcredo offers a powerful platform that enables you to create top-performing digital advertising campaigns across various platforms, including Snapchat. With a user-friendly interface, you can easily manage and track your Snapchat campaigns to achieve the best results. Don't miss out on reaching a younger and tech-savvy audience. Elevate your Snapchat Ads with Adcredo today!


Do you plan on adding Snapchat to your paid advertising in 2024?

  • Yes!

  • No!

  • I don't know yet

Anna Sahlberg Carlsson, Digital Marketing Specialist
Anna Sahlberg Carlsson, Digital Marketing Specialist


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