Mikael meets: Jon Martinsen CEO of FCR Media Belgium and Head of Supervisory Board of Youvia B.V

Jon Martinsen, the CEO of FCR Media Belgium and the Head of the Supervisory Board of Youvia B.V

In an exclusive interview series, Mikael Englund, CCO of Adcredo, sits down with agency leaders from across Europe to delve into the challenges they face and their visions for the future of digital advertising. In this edition, Mikael speaks with Jon Martinsen, CEO of FCR Media Belgium and Head of the Supervisory Board of Youvia B.V., about their groundbreaking partnership and the ways AI is transforming the world of digital advertising for small and medium-sized agencies.

Question: Jon, what made you choose Adcredo as your key partner for digital advertising?

Jon Martinsen: We were looking for a platform that could do more than just Google and Bing Ads and could expand our existing offering in the area of social media advertising. Adcredo provided a way to scale multi-platform advertising seamlessly, including social media with TikTok, Meta, LinkedIn, X, and Snapchat. More importantly, their AI-driven automation allows us to handle more clients efficiently and with better results.

Question: Mikael, what does this partnership mean for Adcredo?

Mikael Englund: It’s a confirmation that AI-driven advertising at scale is the future. FCR Media Belgium and Youvia are leaders in SME marketing, and their decision to work with us shows that agencies need more efficient, automated solutions to stay competitive.

Question: Jon, how does AI change the way SME agencies operate?

Jon Martinsen: AI allows us to be much more effective with our resources. Instead of manually adjusting campaigns across platforms, our teams can now focus on strategy, performance analysis, and customer growth. This means better results for clients and faster business growth for us.

Question: Mikael, how do you see the role of SME agencies evolving in the next 3–5 years?

Mikael Englund: SME agencies will need to offer a broader range of advertising products beyond just search advertising. AI will not only drive automation but also enhance decision-making, allowing agencies to act as strategic partners rather than just media buyers. Those who don’t adapt will struggle to keep up.

Question: Jon, what are some early results you’ve seen from this partnership?

Jon Martinsen: While it’s still early, we’ve already seen significant time savings in campaign management. That alone allows us to grow faster than the market. We expect to see further improvements in both performance and revenue as well as a further increase in customer satisfaction in the coming months.

Question: Jon, what advice would you give to other SME agencies looking to scale?

Jon Martinsen: Don’t rely on outdated models. Embrace automation, expand your product offering, and choose partners that can grow with you. The market is changing fast, and the agencies that adapt will be the ones that succeed.

Question: Mikael, any final thoughts on the future of SME advertising?

Mikael Englund: The next few years will be transformative. AI and automation will reshape digital advertising, making it more efficient, scalable, and results-driven. We’re just at the beginning of this journey, and the possibilities are endless

Looking ahead, Mikael sees SME agencies needing to embrace a broader range of advertising products, with AI enhancing decision-making and positioning agencies as strategic partners rather than just media buyers. He also hinted at more interviews with media industry leaders to come, where they will continue to explore these shifts and the evolving role of AI in digital advertising.

Stay tuned for more insights as Mikael and other industry leaders share their thoughts on the transformative changes shaping the future of the media landscape.

Mikael Englund CCO & Co-Founder Adcredo