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Instagram may soon announce its own AI chatbot with 30 different personalities

Updated: Sep 12, 2023

It can’t come as a surprise to any of us that Meta, the parent company of Instagram might be jumping on the AI train anytime soon. Last week notorious leaker Alessandro Paluzzi shared a screenshot of instagrams supposed new AI chatbot. Instagram is currently (allegedly) developing a chatbot that will be integrated into your Instagram direct messages (DMs). This chatbot will amongst many things allow users to engage in conversations, ask questions, and even assist with message editing. This innovative feature can give marketeers a valuable tool for creating different copy:s based on which personality traits they wish to represent.

With this chat function, a user can choose up to 30 different personalities to choose from when chatting, making them stand out from snapchats new AI function as well as chatgpt. The exact timeline for this release or if it will be released however is unknown at the moment. However, it is worth mentioning that Meta CEO Mark Zuckerberg has expressed a keen interest in generative artificial intelligence. In February, Zuckerberg announced the creation of a new top-level product team at Meta specifically dedicated to advancing generative AI. This highlights Meta's commitment to accelerating their work in this field and exploring the potential of AI technology across their platforms.

Instagram's New AI Chat - Leaked
Instagram's New AI Chat - Leaked

The potential launch of an AI bot with multiple personalities on Instagram holds significant advantages for marketers. This innovative feature could revolutionize the way marketers interact with their audience and provide them with a valuable tool for creating different copy:s based on which personality traits they wish to represent. By choosing from a diverse range of personalities, marketers can customize the bot's responses to align with their brand voice, creating a consistent and personalized experience for their audience.

Additionally, the AI bot can assist in freeing up valuable time for companies by handling common customer support inquiries, allowing them to focus on strategic initiatives and building relationships with their customers.

The potential launch of an AI bot with multiple personalities on Instagram is beneficial for marketers as it offers prompt customer support, personalised interactions, and frees up time for strategic initiatives, we are looking forward to trying out!

Adcredo + Ai

Adcredo is dedicated to simplifying and streamlining digital marketing for marketers. Learn more about how we have integrated ChatGPT for Search Ads here. The integration with ChatGPT is just the beginning of the possibilities that AI-generated services can offer. Adcredo will continue our work to implement several media channels and recommendation systems to facilitate the administrative work for marketing teams, enabling you to focus on strategy, analysis, and content creation instead of the hassle of setting up campaigns.

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