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Your Guide to Understanding Metrics on Social and Search Platforms

Updated: Sep 12, 2023


Your Guide to Understanding Metrics on Social and Search Platforms
Your Guide to Understanding Metrics on Social and Search Platforms

In the fast-paced world of digital marketing, success is measured by data. By tracking the right metrics, businesses can optimize their strategies and achieve their goals. But with so many metrics and platforms available, it can be overwhelming to know where to start.


That's why we've put together this guide to help you navigate the world of digital marketing metrics. We'll break down the most common metrics used on various platforms, and show you how to use them to evaluate the performance of your campaigns. With this knowledge, you'll be able to make informed decisions and take your campaigns to the next level. So buckle up and get ready to become a metrics master!


CPM CPM (Cost per Mille) is a metric used in paid advertising to measure the cost of displaying an ad one thousand times (impressions). CPM is calculated by dividing the total cost of the ad campaign by the number of impressions, and it is reported as the cost per thousand impressions.


CPC CPC (Cost per Click) is a metric used in paid advertising to measure the cost of each click on an ad. It is calculated by dividing the total cost of the ad campaign by the number of clicks, and it helps advertisers understand how much they are paying for each interaction with their ad. What is CPC in Marketing?

Conversions Conversions refer to the desired actions taken by users after interacting with an ad. The conversion rate is calculated by dividing the number of conversions by the number of clicks, and it helps advertisers understand how effective their ads are in generating desired actions from their target audience. Leads Reach refers to the total number of unique users who have been exposed to an ad or a campaign during a specific time period. In paid advertising, reach is a metric that helps advertisers understand the size of their potential audience and the overall impact of their ad campaign

Reach Connect it once, and you're good to go. No hassle or code required..Easily connect the various advertising accounts using an authentication button to access the platforms that you wish to market through.

Impressions Impressions refer to the number of times an ad is displayed or shown to users. Impressions are often reported alongside other metrics such as CTR and conversion rate to help advertisers understand the overall performance of the campaign.

CTR CTR (Click-Through Rate) is a metric used in paid advertising to measure the ratio of clicks to impressions of an ad. It is calculated by dividing the number of clicks an ad receives by the number of times it is shown (impressions). A higher CTR typically indicates that the ad is relevant and engaging to the audience. What is CTR in Marketing?

Spend Spend refers to the amount of money invested in an ad campaign, including the cost of the ads and any associated fees. It is a critical metric that impacts the return on investment (ROI) of the campaign and is used by advertisers to optimize their campaigns for maximum ROI.

ROI ROI stands for Return on Investment, which measures the profitability of a paid advertising campaign by comparing the amount spent on the campaign to the revenue generated. It helps advertisers optimize their campaigns for maximum profitability. What is ROI in marketing?

ROAS ROAS stands for Return on Ad Spend, which is a key metric used in paid advertising to measure the effectiveness of an advertising campaign. ROAS is calculated by dividing the revenue generated from the campaign by the amount spent on the campaign. What is ROAS in Marketing?


Build your metrics on Adcredos platform

Reporting is key but usually eats up a lot of time. We have the solution.


The Adcredo professional reporting tool allows you to get hold of all the valuable metrics needed and nicely put it together for all selected channels into one and the same report. No data scientists or code experience required.


Adcredo is an advanced advertising platform that helps businesses to manage and optimize their digital advertising campaigns across multiple channels. To effectively track the performance of your campaigns and make informed decisions, it is important to build metrics and reports that provide valuable insights into your advertising performance. In this text, we will discuss some key steps you can take to build effective metrics and reports on Adcredo and collect data from different platforms quickly.


Step 1: Define your Key Performance Indicators (KPIs)

The first step in building metrics and reports on Adcredo is to define your key performance indicators (KPIs). These are the metrics that matter most to your business and can help you evaluate the success of your advertising campaigns. Some common KPIs include impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS). It is important to identify the KPIs that align with your business objectives and use them to measure the effectiveness of your campaigns.


Step 2: Set up your metrics on Adcredo

Unlock the power of data with Adcredo's customizable metrics. Our platform gives you the freedom to create two types of metrics: Custom and Calculated.


Creating custom metrics is a breeze - simply select the platforms and metrics you want to monitor, and let Adcredo do the rest. For example, you can easily track your Spend across multiple platforms with just a few clicks.


Calculated metrics are just as easy to create. With Adcredo, all you need to do is select the custom metrics you want to use, and build your calculation. For instance, you can easily calculate your Click-Through Rate (CTR) across multiple platforms.


Our user-friendly interface and intuitive design make it simple for anyone to create, track, and analyze custom and calculated metrics. So why wait? With Adcredo's customizable metrics, you'll have the insights you need to take your marketing campaigns to new heights. Don't settle for guesswork - start making data-driven decisions today and see the results for yourself!


Custom and Calculated Metrics
Custom and calculated metrics

Step 3: Generate Reports in Minutes

You can build custom reports on Adcredo that provide valuable insights into your advertising performance. Adcredo offers a range of reporting and dashboard options, including standard reports and advanced reports that can be tailored to your specific needs. You can also create templates. By building custom reports, you can focus on the KPIs that matter most to your business and gain deeper insights into the performance of your campaigns.


Step 4: Analyze your data and make informed decisions

To optimize your advertising campaigns and achieve better results over time, it is crucial to analyze your data and make informed decisions based on the insights you gain. By regularly reviewing your metrics and reports, you can identify areas where your campaigns are performing well and areas that require improvement. This allows you to fine-tune your campaigns and maximize their effectiveness.


Furthermore, Adcredo offers the option to create external links for your dashboard or report. This allows you to easily share your data with anyone, without requiring them to log in. The link is updated dynamically over time, so there's no need to keep sending new links every few days. This feature is especially useful for sharing your data with clients or team members, as they can simply refresh their page to view the most up-to-date information.


What is CPM in Marketing? What is CTR in Marketing?What is CPC in Marketing?










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