Staying ahead in advertising: An Interview with Mikael Englund on Adcredo’s Role in Modern Advertising
In the rapidly evolving world of digital advertising, media agencies are constantly seeking innovative solutions to manage their clients' campaigns across multiple channels. In the Nordic market, this challenge is particularly pressing. Today, we sit down with Mikael Englund, Co-Founder at Adcredo, to discuss how agencies can stay ahead of the curve and the unique role Adcredo plays in this journey.
Q: Mikael, what’s the current state of Nordic media agencies serving brands in digital advertising?
Mikael: Many agencies in the Nordic region are now actively seeking solutions to handle cross-channel campaigns. One of the biggest challenges they face is reporting. Often, they might not realize that there are tools available that can not only simplify reporting but also streamline the creation and optimization processes across different advertising platforms. It’s a common misconception that third-party platforms like Adcredo can't match the advanced targeting capabilities of native platforms. Agencies are often surprised when they discover the extensive functionalities we offer.
Q: What are the biggest challenges these agencies face today?
Mikael: Tight budgets and low margins, especially in social media, are major hurdles. These constraints make it tough for agencies to experiment with more platforms because they end up working in silos and risk losing their margins. Additionally, the time needed to monitor every client and campaign manually is overwhelming. Agencies need proactive solutions that allow them to focus on strategic areas without the inefficiencies of logging into multiple platforms for retroactive work.
Q: How has Adcredo helped agencies like GroupM, Remotion, and Dwise?
Mikael: These agencies have quickly adapted to using Adcredo and have seen significant time savings and efficiencies. By automating workloads through optimized scaling and reporting, they can focus more on strategy and creativity across channels. Adcredo's platform enables quick updates and edits across multiple campaigns, providing a seamless experience.
Q: What are the main reasons agencies approach Adcredo?
Mikael: Agencies come to us looking for more automated workflows and a solution that delivers quick, noticeable effects without a steep learning curve. They want to avoid the constant risk of falling behind in delivering effective campaigns. With Adcredo, they can stay ahead of trends and maintain their competitive edge.
Q: What’s the cost of not using tools like Adcredo?
Mikael: Without access to tools like Adcredo, there’s a significant risk of falling behind. Brands are not waiting for agencies to catch up; they demand results now. If an agency isn’t keeping up with the latest trends and technologies, there's always another competitor ready to step in, and more often than not, they’re working with us!
Q: Any final advice for agencies hesitant about adopting new tools?
Mikael: Don't be afraid to try. It just takes you one step closer to succeeding. Plus, even if you stumble, at least you're falling forward. Start with a small proof of concept, set clear goals, a defined time period, and measurable KPIs. Embrace innovation, fail fast, and learn quickly. With the right approach and tools, the potential for growth is limitless.
Conclusion
The digital advertising landscape is dynamic and ever-changing. For Nordic media agencies, the key to staying ahead lies in adopting innovative tools like Adcredo. By addressing common challenges such as cross-channel management and reporting, Adcredo empowers agencies to deliver more effective campaigns with greater efficiency. As Mikael Englund emphasizes, starting small and embracing the potential for quick learning and adaptation can lead to significant growth and success. So, don’t hesitate – take that step forward and see where it leads.
Comments