Marketing in the Age of AI: Humans vs. AI
Updated: May 24
Artificial Intelligence has been a buzzword in the digital marketing industry for many years. It has revolutionized the way marketers approach their work, making it possible to analyze data and identify trends that were previously invisible. However, the rise of AI has also raised concerns about the role of humans in digital marketing. AI has undoubtedly created an interesting debate between humans and AI and raises the question - What or who is better?
When googling "AI," one of the first searches that comes up is "Will AI defeat us?" This highlights the ongoing debate about human versus AI intelligence. AI is the science of creating smarter and more intelligent human-like machines, which has inevitably sparked the debate about human vs AI. Machine Learning and Deep Learning are algorithms that are designed to teach machines to learn on their own and make decisions in the same way that humans do (Joshi, 2022). AI is constantly evolving and will continue to undergo revolutionary changes in its functions and significance in the digital marketing industry in the coming years.
One of the main advantages cited for AI in digital marketing is its ability to analyze vast amounts of data quickly and accurately. This allows marketers to identify patterns and trends that may not be immediately apparent, making it possible to optimize campaigns for better results. AI-powered tools can also automate many routine tasks, freeing up time for to focus on more creative and strategic aspects of their work. Another benefit of AI in digital marketing is at the speed it can create copy based on a few prompts. For example, we have integrated AI for headlines and copy for campaigns. So that our users can create catchy headlines for their campaigns in seconds instead of hours. Read more about how we integrated ChatGPT into our platform here.
Despite AI’s many benefits, there are also drawbacks to relying too heavily on AI in digital marketing. One of the main concerns is that AI may lack the emotional intelligence and intuition that we have. We can for example leverage our emotional intelligence to create both value and connections in our marketing efforts. While AI can analyze data and identify trends, it may struggle to understand the nuances of our human behavior and emotions. This could result in marketing messages that feel impersonal or insensitive to users.
Another advantage of humans is our ability to adapt to changing market conditions and trends. While AI can identify patterns and trends, it may struggle to understand the underlying causes or predict future developments. While we can use our intuition and experience to make informed decisions and adjust their strategies as needed.
Despite the potential of AI, there are still many advantages to having people involved in digital marketing. One of the key benefits is our ability to understand and connect with customers on a human level. People can also leverage their emotional intelligence and creativity to create compelling campaigns that resonate with users on a personal level.
AI + Humans = Winning Concept. Here’s why:
AI can analyze large amounts of data quickly, identifying trends and optimizing campaigns.
AI can automate routine tasks, allowing marketers to focus on creativity and strategy.
We can create campaigns that resonate with users on a personal level.
Synergizing AI and our human intelligence can lead to the most effective and impactful marketing strategies, combining the strengths of both AI and human marketers.
In conclusion, the AI versus human involvement debate in digital marketing is complex. AI offers significant advantages such as data analysis and automation, but it may struggle with emotional intelligence and personal connection. Human marketers excel in creativity and crafting campaigns that resonate with users. While AI's role in digital marketing is crucial, human involvement remains essential for a more empathetic approach. Synergizing AI and human intelligence can lead to the most effective and impactful marketing strategies.
At Adcredo, we strive to harness the positive aspects of AI, particularly in tasks like headline and keyword creation. However, we also recognize the importance of human involvement and prioritize it whenever human judgment and perception are required.
What do you think? Did a human or AI write this Article? Or Maybe both…
Source: Joshi Naveen, Human Vs AI: Who Would Win In The Iconic Mind Combat?, Forbes (2022)