Inside N365: A Conversation with Morten on Scaling Performance and Creativity

Interview with Morten Maaetoft, Head of Campaign Performance, N365 Copenhagen

Morten Maaetoft, Head of Campaign Performance N365

N365 is a global performance marketing agency with a simple philosophy: advertising must deliver results. With creative teams in Stockholm, Copenhagen, Oslo, London, and New York, the company combines storytelling with data-driven performance across platforms like Meta, TikTok, Snapchat, and programmatic channels.

We sat down with Morten, Head of Campaign Performance at N365 Copenhagen, to hear how his team works, how they build client trust through transparency, and how automation has helped them free up time for more creative work.

Creative Thinking Backed by Numbers

"We’re a creative agency, but data drives everything we do," says Morten. "When we see a concept that performs, we scale it fast. Creativity must convert."

This mindset has helped N365 stand out. Their campaigns are always tested, measured, and optimized. But this also creates a challenge: frequent, detailed reporting is essential for their clients—and incredibly time-consuming.

The Manual Reporting Bottleneck

Morten explains that transparency is a core value at N365. Weekly reports, monthly summaries, and post-campaign insights are part of their delivery.

"We used to pull numbers manually from each platform and enter them into slides. It worked, but it wasn’t scalable," he says. "It took too much time away from campaign work."

As the client list grew, so did the pressure on teams to keep up with reporting expectations.

Finding a Scalable Solution with Adcredo

To streamline reporting, the team brought in Adcredo.

"Adcredo became our main reporting tool. Mondays are our big reporting days, and that’s when the platform really proves its value," Morten says.

The platform helps them combine data from multiple platforms and customize reports for each client.

"Not all clients are deep into digital metrics. We need to present insights in a way they can immediately understand. Adcredo helps us do that."

Custom Dashboards for Real-Time Monitoring

Some N365 clients want more than weekly summaries—they need to monitor campaign performance as it happens.

"We’ve built specific dashboards for clients who track very niche KPIs. Adcredo gives us the flexibility to do that without extra manual work."

Shifting Time from Admin to Ideas

The shift has been noticeable.

"Across our offices, the feedback is the same: we’re saving a lot of time. Now we can focus more on strategy and ideas instead of formatting slides."

That shift—from reporting to thinking—has improved the quality of their work.

A Partner That Listens

"One thing I really appreciate is that Adcredo listens. When we’ve flagged issues or suggested improvements, they’ve responded quickly. That’s rare, and it’s valuable."

Looking Ahead

With reporting in place, Morten and his team are exploring how to use Adcredo to support campaign optimization as well.

"There’s definitely potential beyond reporting. We’re curious to see how the platform can help us improve performance during the campaign—not just after."

Morten's Industry Outlook

On campaign complexity: "Running multi-platform campaigns is the norm now. It works—but only if tracking is solid."

On attribution: "It’s not just about the last click. We also need to measure upper-funnel impact. Awareness matters."

On AI in creative work: "We use AI a lot. It doesn’t replace creativity, but it speeds things up and helps us work smarter."

N365’s journey shows what happens when a creative agency invests in the right tools. Less admin, more strategy, and faster decisions—all made possible by automation and a clear focus on performance.

Want to learn how Adcredo can support your team? Book a demo.