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Digital Advertising Trends 2023 and What to do in 2024

As marketers, we've witnessed a whirlwind of changes in the advertising landscape over the past few years. From the impact of GDPR to ChatGPT has had on the industry amongst many other things. The onset of rising inflation, global supply shortages, and the possibility of a recession have only added to the uncertainty. However, all is not lost; there are essential trends to monitor as we move into late 2023 and prepare for 2024. Let's explore the key factors influencing digital advertising and discover how Adcredo can help you navigate these trends successfully.

Reporting is key

Never underestimate the power of reporting and tracking your campaigns. It should be the compass that guides your advertising efforts, revealing what's working, how to optimize and which platforms are worth investing in. By staying vigilant and regularly analyzing your data, you can adapt in real-time, optimizing your strategies for the best results. Adcredo's unified reporting and interface can help advertisers adapt to these shifts, ensuring that your campaigns are both data-driven and efficient. Don't forget to report; it's the key to maximizing your return on investment (ROI) and ensuring your advertising efforts are on the right path.

Macroeconomic Headwinds

Inflation, global uncertainties, and changing consumer behaviors have reshaped the marketing landscape. Businesses are finding it increasingly difficult to drive growth, necessitating a smarter approach to marketing. As a result, efficiency is becoming a critical focus for marketing strategies. Adcredo's platform can help you work more efficiently by streamlining your ad campaign management, allowing you to maximize your ROI even in challenging economic times. Inflation and consumer confidence directly affect consumer spending habits and advertising effectiveness. Businesses are focusing on efficiency, necessitating a more cautious approach to spending.

The 5 biggest pain points for Digital Advertising in 2024

  • Macroeconomic factors (50%)

  • Increased competition (49%)

  • Maximizing efficiency and ROI (48%)

  • Producing enough creatives (48%)

  • Measurement and attribution (47%)

What do you believe will be the biggest pain point for Digital Advertising in 2024?

  • Macroeconomic factors (such as inflation)

  • Increased competition

  • Maximizing efficiency and ROI with your advertising campains

  • Producing enough creatives (content)

Key Takeaways for 2024

Facebook Ad Tracking Changes

The landscape of Facebook ad tracking is undergoing fundamental changes, driven by increased user privacy. Apple's ATT Framework has limited data insights, resulting in a drop in Return on Ad Spend (ROAS) for Facebook advertisers.

Adcredo's unified reporting ensures you have accurate data insights for your Facebook ad campaigns, allowing you to navigate the changing tracking environment.

E-Commerce Shifts

The e-commerce industry is returning to more natural growth levels after experiencing accelerated growth during the pandemic. This shift has expedited businesses' digital maturity, leading to a new e-commerce "normal." E-commerce growth is stabilizing, affecting how businesses allocate ad budgets. Advertisers are shifting their focus from display ads to more intent-based advertising. Adcredo's platform provides the tools you need to align your ad campaigns with the evolving e-commerce landscape.

Multimedia Advertising Strategy

To navigate the competitive landscape effectively, consider leveraging Adcredo's user-friendly platform to launch multiple campaigns concurrently. With Adcredo's automated workflows, seamlessly manage and update campaigns across various platforms, allowing the platform to handle your campaign automation needs. This approach liberates your focus, enabling dedicated attention to creative development and advertising strategy. Streamline your campaign management within a singular, accessible interface.

Centralizing your campaign management offers efficiency gains, eliminating the need to log in to multiple tools. This centralized approach not only saves time and effort but also enhances overall campaign performance, providing a scalable solution across diverse platforms. Elevate your campaigns with Adcredo's Optimization Tools, featuring Cross-Channel A/B Testing.

  • Cross-Platform A/B Testing for Enhanced Campaign Comparison

Create A/B tests seamlessly across all platforms, enabling direct performance comparisons for effective delivery strategy optimization.

  • Comprehensive Campaign Editing Enabled for Social Platforms

Unlock full campaign optimization capabilities tailored for social platforms, allowing you to fine-tune strategies as new insights emerge.

  • Expanded Platform Coverage for Performance Insights

Leverage Adcredo's "performance" and "warnings" features, providing proactive alerts and insights into campaign performance across a diverse range of channels. Stay ahead with comprehensive insights to refine and elevate your advertising efforts.

Ensure you connect with your target audience by establishing a presence on the platforms they actively engage with. Discover which platform works best for you by A/B testing and trying out new platforms.

AI, AI and more AI!

Machine learning and AI are becoming essential in marketing, enhancing ad targeting and campaign effectiveness. However, it's crucial to use these tools effectively.

Adcredo's platform integrates with machine learning and AI technologies, helping you harness the power of data and automation for your ad campaigns.

Making Data-Driven Decisions & Planning for the Future Systematically evaluate key performance indicators (KPIs) to gauge the efficacy of diverse multimedia channels, and subsequently, adapt strategies for optimal outcomes. Harness the power of machine learning algorithms to discern patterns within data, facilitating informed predictions that steer the course of future advertising strategies. Employ data-derived insights to guide comprehensive, long-term strategic planning, striking a balance between immediate campaign fine-tuning and a broader vision aligning multimedia advertising with overarching business objectives. Utilize Adcredos Cross-Platform A/B Testing for Enhanced Campaign Comparison. Our platform allows you to create A/B tests for campaigns across all platforms. Directly compare platform performance to optimize your delivery strategies effectively to enhance campaign performance.

Additionally, streamline the monitoring and reporting process with the Adcredo professional reporting tool. This tool simplifies access to essential metrics, consolidating them into a comprehensive report covering all selected channels in minutes.


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