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Ad-Tech News: OpenAI releases GPT-4

OpenAI releases GPT-4
OpenAI releases GPT-4

OpenAI has unveiled their latest deep learning breakthrough - GPT-4 - a powerful AI model capable of understanding both images and text. This cutting-edge technology is now available to OpenAI's paying users via ChatGPT Plus, with a long waitlist for developers seeking access to the API.

ChatGPT-4 is the fourth version of OpenAI's generative pre-trained transformer software. The name combines "Chat" to indicate a computer interface for human interaction, and "GPT-4" as an abbreviation for "generative pre-trained transformer 4." This software has analyzed extensive amounts of data from the internet to improve its ability to generate human-like text and provide users with detailed responses to their questions.

The pricing for GPT-4 is based on "prompt" and "completion" tokens, with a cost of $0.03 per 1,000 prompt tokens (about 750 words) and $0.06 per 1,000 completion tokens (also about 750 words). Prompt tokens are the initial parts of words fed into GPT-4, while completion tokens represent the content generated by the system.

GPT-4 can generate text and caption and interpret images with relative complexity. OpenAI worked with Microsoft to develop a "supercomputer" from the ground up in the Azure cloud, which was used to train GPT-4. One of the more significant improvements in GPT-4 is its navigational tools, which allows developers to prescribe style and task by describing specific directions, essentially setting the tone and establishing boundaries for the AI's next interactions. One way GPT-4 can help in digital media is by automating content creation. With its processing abilities, GPT-4 can generate articles, blog posts, social media updates, and even entire websites.

GPT-4's image interpretation capabilities offers exciting opportunities for digital media. By analyzing and interpreting images, GPT-4 can provide more accurate and relevant captions, making it easier for users to find and engage with content. Additionally, GPT-4 can analyze images for sentiment, making it possible to create more emotionally resonant content. Adcredo aims to simplify and streamline digital marketing for marketers. Through their integration with ChatGPT, they are exploring the potential of AI-generated services. This partnership is just the beginning of what AI can offer in digital marketing. Adcredo's focus is to provide marketers with multiple media channels and recommendation systems that facilitate administrative work, freeing up their time to focus on strategic expertise, analysis, and results optimization.

Another area where GPT-4 can be useful is in improving search engine optimization (SEO). By analyzing search queries and user behavior, GPT-4 can help publishers optimize their content for search engines, making it more likely to appear in relevant search results.

Adcredo has made an exciting integration with ChatGPT to improve its services for marketers. By using the advanced language modeling from ChatGPT, Adcredo has in a first step specifically customized the integration to generate relevant proposals for advertising texts for social media. This gives marketers the opportunity to become more effective in their work with campaign management.

ChatGPT is a generative pre-trained transformer, belonging to the category of large language models (LLMs) neural networks. Its capabilities include natural language processing tasks such as question answering, text summarization, and even generating code snippets.

GPT-4, also known as Large language models use deep learning techniques to produce human-like text. Specifically, they employ algorithms that enable the model to learn patterns and relationships between words, ultimately allowing it to generate coherent and natural language responses. As for the differences between GPT-3 and GPT-4, that information is not yet available as GPT-4 has not yet been released.

Of course we had to test it out! Below I asked it to create a painting based on what it imagined Adcredo to look like. What to you think?

We asked ChatGPT to create a painting based on what they thought Adcredo looks like!
We asked ChatGPT to create a painting based on what they thought Adcredo looks like!


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